I am a designer with a degree from UNESP, a Master's degree in Design Strategy and Innovation from Brunel University London, and over 14 years of experience in the digital products and services market. My work encompasses the entire development cycle of strategic projects, and recently I have focused my energy on design leadership and aligning design with business, orchestrating teams and methodologies to transform complex challenges into effective solutions.

My approach combines strategic vision and precise execution, translating research into innovative and effective solutions, always aligned with business objectives and the creation of memorable user experiences.

As a leader, I connect deep insights to strategic guidelines that align user needs with business objectives, ensuring real impact in every deliverable, from scope definition to post-implementation analysis.

This combination of strategic vision and precise execution has earned me awards and incentives throughout my career, such as an international scholarship at Itaú and the prestigious Dean's Prize for Innovation and Impact in Master's Dissertation during my postgraduate studies in London.